After a 3-4 year separation, the Livestrong cancer foundation received an unusual request from Lance Armstrong, the charity’s founder and biggest donor.
He wanted his name back.
Livestrong officially changed its name dumping its original name — the Lance Armstrong Foundation — in favor of Livestrong, its popular nickname.
But the foundation still owns that original name and won’t give it back, even though it wants almost nothing to do with its disgraced former namesake.
“There are no plans right now to turn that over or do anything with that,” Livestrong President Greg Lee told USA TODAY Sports.
And that makes for a strange situation these days at Livestrong, which is dealing with an even bigger identity crisis that has tested the organization with rapidly declining revenues and its third chief executive since 2014. (usatoday.com)
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