Ice Bucket Challenge donations are nearing $100 MILLION.
Where is that money going?
According to the ALS Foundation, over 73% of all donations raised are going to fundraising, overhead, executive salaries, and external donations. Less than 27% is actually used for the purpose we donated for.
According to the ECFA, a charitable watchdog, 27% of donations actually making it to the cause they are donated to is unacceptable. In fact, the ECFA won't deem a non-profit as a reliable charity unless at least 80% of donations make it to their intended projects.
Here's the breakdown of the ALS Foundation's Financials:
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