Friday, February 6, 2015

Another Celebrity Charity Under Fire

by Gary Snyder

An investigation by The Hollywood Reporter raises financial questions about a network of nonprofit organizations and for-profit firms led by Maria Bravo and Alina Peralta’s foundation, close friends of actress and activist Eva Longoria. 

The Global Gift Foundation tax records, financial documents, and public statements touting its fundraising and giving, the article raises questions about how much of the millions of dollars the galas raised goes to charity beneficiaries and how much goes to Ms. Peralta and Ms. Bravo via the related commercial firms. The women style themselves as “philanthropreneurs” pursuing social goals through a hybrid charity/business model, but nonprofit experts interviewed by the Reporter said the contracts between their various entities carry the potential for conflict of interest.

The Reporter says there is no indication of wrongdoing by Ms. Longoria, who serves as honorary co-chair of Global Gift and has won praise as one of Hollywood’s leading philanthropists for her giving and her activism on issues affecting the Latino community. 

Nonprofit Imperative gathers its information principally from public documents...some of which are directly quoted. Virtually all cited are in some phase of criminal proceedings; some have not been charged, however. Cites in various media: Featured in print, broadcast, and online media outlets, including: Charity Navigator, Vermont Public Radio, Miami Herald, National Public Radio (NPR), Huffington Post, The Sun News, Atlanta Journal Constitution, Wall Street Journal (Profile, News and Photos), “Betrayal”, (a movie), NBC (on Charity Fraud…TBD), FOX2, ABC Spotlight on the News, WWJ Radio, Marie Claire, Ethics World, Aspen Philanthropy Newsletter, Harvard Business Review, Current Affairs, Charity Navigator, The Chronicle of Philanthropy, St. Petersburg Times, Board Room Insider, USA Today Topics, Accountants News,, Responsive Philanthropy Magazine, New York Times, Portfolio Magazine, The Virgin Islands Daily News, NANKAI (China) BUSINESS REVIEW, National Religious Broadcasters newsletter, The Charity Governance Blog, American Chronicle, Palm Beach Post, Detroit Free Press, Oakland Press, Nonprofit World, Socially Responsible Business Forum, PNNOnline, Ohio Nonprofit Resources, Nonprofit Good Practice Guide, Nonprofit Startup Guide, Nonprofit Blog, National Coalition of Homeless Newsletter, Finance and Administration Roundtable Newsletter,, CORP! Magazine, Crain’s Michigan Nonprofit,, PhilanTopic, Nashville Free Press, Nonprofit Law Blog, Seniors World Chronicle, Carnegie Reporter, Assoc. of Certified Fraud Examiners Examiner,, Worchester (MA) Telegram and Gazette, Carnegie Corporation of America, EO Tax Journal, Wikipedia: Non-profit Organizations; Parent: Wise Austin, Accountants News, Veterans Today,, Far-roundtable, #Nonprofit Report, nonprofithelpnews, nonprofit news; National Enquirer, Northwest Herald, The HelpWise Daily, The #Nonprofit Report, Wikipedia (Nonprofit Organization),, Nonprofits: On the Brink (2006) Silence: The Impending Threat to the Charitable Sector (2011)
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