Friday, October 24, 2014

THE NFL'S PINK OCTOBER DOES NOT RAISE MONEY FOR CANCER RESEARCH

by Gary Snyder


You've probably once in the last six years been lured into buying the NFL's Pink October paraphernalia and then slept well thinking about your contribution to the league's effort to "help fight breast cancer."

The month-long campaign that paints everything from player's shoes to fields to penalty flags pink, doesn't actually result in a single dollar donated to breast cancer research.

Unlike some companies that spell out on the tag exactly what percentage of your purchase goes to charity, you have no way of knowing with NFL branded merchandise. The BBB says some companies just flat-out scam people, selling pink ribbons or other pink items and not giving any money to breast cancer research or charities.

In fact, the NFL's claim of 100 percent proceeds from auction and 100 percent proceeds from retail has translated to an average of just $1.1 million every year since they partnered with ACS six years ago.

In the NFL's case, too, there are some clauses written in fine print. Their website claims that, at retail, 100 percent of the NFL's proceeds from Pink October product sales go to the ACS. But that does not mean if you buy a $100 shoe from NFLShop.com, ACS gets $100. If you're buying any pink products from the official shop, the wholesaler, distributor, and retailer give 0 percent of their shares to ACS. (source)




Nonprofit Imperative gathers its information principally from public documents...some of which are directly quoted. Virtually all cited are in some phase of criminal proceedings; some have not been charged, however. Cites in various media: Featured in print, broadcast, and online media outlets, including: Charity Navigator, Vermont Public Radio, Miami Herald, National Public Radio (NPR), Huffington Post, The Sun News, Atlanta Journal Constitution, Wall Street Journal (Profile, News and Photos), “Betrayal”, (a movie), NBC (on Charity Fraud…TBD), FOX2, ABC Spotlight on the News, WWJ Radio, Marie Claire, Ethics World, Aspen Philanthropy Newsletter, Harvard Business Review, Current Affairs, Charity Navigator, The Chronicle of Philanthropy, St. Petersburg Times, Board Room Insider, USA Today Topics, Accountants News, Newsweek.com, Responsive Philanthropy Magazine, New York Times, Portfolio Magazine, The Virgin Islands Daily News, NANKAI (China) BUSINESS REVIEW, National Religious Broadcasters newsletter, The Charity Governance Blog, American Chronicle, Palm Beach Post, Detroit Free Press, Oakland Press, Nonprofit World, Socially Responsible Business Forum, PNNOnline, Ohio Nonprofit Resources, Nonprofit Good Practice Guide, Nonprofit Startup Guide, Nonprofit Blog, National Coalition of Homeless Newsletter, Finance and Administration Roundtable Newsletter, MichiganNonprofit.com, CORP! Magazine, Crain’s Michigan Nonprofit, ncrp.org, PhilanTopic, Nashville Free Press, Nonprofit Law Blog, Seniors World Chronicle, Carnegie Reporter, Assoc. of Certified Fraud Examiners Examiner, msnbc.com, Worchester (MA) Telegram and Gazette, Carnegie Corporation of America, EO Tax Journal, Wikipedia: Non-profit Organizations; Parent: Wise Austin, Accountants News, Veterans Today, Answers.com, Far-roundtable, #Nonprofit Report, nonprofithelpnews, nonprofit news; National Enquirer, Northwest Herald, The HelpWise Daily, The #Nonprofit Report, Wikipedia (Nonprofit Organization), Answers.com, Nonprofits: On the Brink (2006) Silence: The Impending Threat to the Charitable Sector (2011)
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